Marketing Accelerator Programme (MAP)

The Marketing Accelerator Programme (MAP) is designed to help entrepreneurs and business owners develop strategic marketing skills to effectively promote and grow their businesses. Covering essential topics such as market positioning, customer relationship management, digital marketing strategies, and brand development, MAP equips participants with the tools needed to create impactful marketing campaigns. Whether you’re looking to strengthen your online presence or refine your traditional marketing approaches, this programme provides the expertise to drive business success through effective marketing strategies.

Course Curriculum

Start Next Lesson 1: MODULE 1 – PART 1: MANAGE MARKETING AND SELLING PROCESSES OF A NEW VENTURE

Module 1: Introduction to Business Modelling

1: MODULE 1 – PART 1: MANAGE MARKETING AND SELLING PROCESSES OF A NEW VENTURE

1: MODULE 1 – PART 2: NEGOTIATE A DEAL WITH A CUSTOMER

MODULE1 PART 3: OUTLINE PROCESSES AND PRINCIPLES FOR COMPLETING BASIC QUOTES

MODULE 1 - PART 4: OUTLINE PROCESSES AND PRINCIPLES FOR COMPLETING TENDER DOCUMENTS

Module 2: DEMONSTRATE AN UNDERSTANDING OF THE FUNCTION OF THE MARKET MECHANISMS IN A NEW VENTURE

MODULE 2 - PART 1: Explain the free market system in terms of perfect and imperfect competitive markets.

MODULE 2 - PART 2: Analyse the interaction of demand and supply in price determination

MODULE 2 - PART 3: Analyse the factors that influence economic activity.

MODULE 2 - PART 4: Describe the development and significance of markets.

MODULE 3: APPLY INNOVATIVE THINKING TO THE DEVELOPMENT OF A SMALL BUSINESS

MODULE 3 - PART 1: Develop specific techniques for releasing creativity in developing ideas / opportunities.

MODULE 3 - PART 2: Determine the role of innovation in the development and growth of a new venture.

MODULE 3 - PART 3: Apply principles and practices of innovation to the development and growth of a new venture.